Simple Code Brand Transformation

Objective

Our goal was to refresh the Simple Code brand to better represent who we are today. This included creating a new logo, choosing bold new colors, redesigning the website, improving our social media presence, and introducing branded items. The website needed to show off our portfolio and services while being fast, easy to use, and visually appealing.

The biggest challenge was creating a brand and website that showed who we are – creative, professional, and innovative. We needed to combine design and functionality into a smooth experience. The website required two modes: one for clients and one for general visitors, each with its own style. It had to load quickly, work across all devices, and be easy to update in the future. Social media posts and branded items also needed to follow the new style for consistency.

Color Palette

We chose three main colors to represent our creativity and precision: a warm yellow, a bold red, and a deep blue. These colors are used consistently across the website, social media, and promotional items.

Combination of primary colors on black/white background:

Logo Design

Our new logo combines the letters "S" and "C" in a clean, modern way. It’s versatile enough to work alone or with text, making it easy to use on all platforms.

Promotional Merchandise

We created branded merchandise like mugs and hoodies. These items help strengthen our identity and connect with clients and the wider community.

Social Media Assets

We redesigned our social media presence to match the new brand. Posts were grouped into themes like blog posts, team stories, and client insights. The updated logo and color scheme gave our Facebook, LinkedIn, and Instagram a consistent and professional look.

Showreel Video

We added a dynamic video to the website to highlight our projects and show our creative capabilities.

Website Research and Analytics

We studied how people used our old website to plan a better structure for the new one. The focus was on making the content easy to find and engaging.

Wireframing and Prototyping

We started with hand-drawn sketches to map out every page’s layout. These sketches were turned into detailed wireframes to refine the design before development.

UX/UI Design

The new site is simple, modern, and content-driven. There’s no unnecessary clutter, and the text is kept short and clear. We added images, animations, and smooth transitions to make the experience more engaging. The site has two modes:

1. Client Mode: This mode uses blue as a background color and red as an accent. The design is light, clean, and professional, with shades of grey to keep it subtle.

2. Explorer Mode: This mode is for general visitors and uses yellow accents. The design is bolder and more vibrant but still easy to navigate.

Development

We built the site using Next.js for fast performance and reliability. Static site generation ensures quick load times, and a custom CMS built with Laravel makes updates easy. The website is fully responsive, working seamlessly on all devices, including ultra-high-resolution screens.