Simple Code Brand Transformation
Reimagining Simple Code with a full digital makeover, showcasing engaging web design, refreshed branding, and revitalized social media to highlight our tech expertise and creative flair.
Based in Croatia, our digital agency is a hub of creativity and innovation. We've established our presence in the digital landscape by providing a wide range of services, from graphic and product design to development. Our dedication to delivering excellence in every project sets us apart."
At the heart of our agency, passion fuels us, and a team of seasoned experts embraces the digital world's challenges. Our mission is straightforward: to develop impactful digital solutions. From creating memorable experiences and engaging user interfaces to designing visuals that narrate compelling stories, we possess the expertise and innovative spirit required to transform any vision into reality.
Croatia
Digital Services
9 months
Graphic design, Branding and Identity, Wireframing, UX/UI Design, Web development, Backend Development, Quality Assurance, Project Management
Next.js, TypeScript, SCSS, Laravel, Vercel
Challenges
The challenge was to redefine our online presence to reflect our evolution as a digital agency. We aimed to update our brand identity and website comprehensively. This involved designing a fresh, modern logo, selecting vibrant new colors, revitalizing our social media, and creating branded merchandise like mugs and hoodies. We needed a website that not only showcased our portfolio and services but also embodied our brand's creativity and innovation. The goal was to create a digital platform that was visually appealing, informative, user-friendly, and optimized for performance, enhancing our overall brand appeal and strengthening our connection with clients and the community.
1. Branding and Identity
Color Palette
In redefining our brand, we chose colors that embody creativity and precision: a warm inviting yellow, a bold striking red, and a deep professional blue. These colors represent our brand's personality and ensure versatility across various applications.
Combination of primary colors on black/white background:
Logo Design
The new logo is a creative blend of elements representing our agency's initials, "S" and "C".
It's designed to be versatile, working independently or alongside our typographical elements, ensuring brand recognition across all platforms.
2. Graphic Design
Promotional Merchandise
Our range of branded merchandise, including items like mugs and hoodies, reflects our agency's creative spirit and helps strengthen our brand's connection with clients and the wider community.
Social Media Assets
We transformed our social media presence to align with our new visual identity, creating a deeper connection with our audience. Our posts, now categorized by themes like blog posts, team insights, and client stories, feature our new logo and vibrant color schemes of yellow, red, blue, and white. This strategic approach has elevated our brand communication across Facebook, LinkedIn, and Instagram.
Showreel Video
Created a dynamic showreel video on the website to showcase the agency's project highlights and creative capabilities.
3. Web Design and Development
Website Research and Analytics
Our website analytics and user behavior analysis informed the new content structure, focusing on content as the primary driver. The design of the website was developed to complement and enhance the content's visual appeal.
Wireframing and Prototyping
Hand-drawn low-fidelity design sketches are used to visualize the placement and content on each screen, starting from the initial user interface screen (the Welcome screen), extending through both homepages and encompassing every page throughout the application, all of which are wireframed.
UX/UI Design
Our approach to the new site was to keep it simple, modern, sleek, and content-driven. The site lacks unnecessary decorations or fluff, and we've trimmed the text to a minimum to ensure users grasp our points without getting bored. We use images, animations, and transitions to make the content more engaging.
The Simple Code website is divided into two modes: one for clients and one for non-client visitors, often referred to as "explorers."
Both pages employ the brand's blue color as the occasional background color. In client mode, red color serves as the accent color, and the overall color palette leans towards lighter shades of grey. In contrast, explorer mode features a yellow color and employs a bolder approach to color usage while maintaining a light overall page design.
Development
As a digital agency, we set out to create a website that raises the bar for modern design and functionality. We focused on a clean, inviting aesthetic and prioritized user-friendliness for seamless navigation and top-notch performance, boasting fast loading times and smooth page transitions. Technically, we harnessed static site generation for speed and reliability. Our Content Management System, built on Laravel, ensures easy content updates.
The site is fully responsive for all screen sizes, including large and ultra-high-resolution displays. To cater to our diverse audience, the website is divided into two sections: Business and Explorer, each with its brand color for easy navigation and tailored content.
In essence, our goal was to deliver an exceptional design, functionality, and user experience, adapting to the diverse needs of our visitors, and embodying our commitment to a well-rounded digital experience.
Final Result
After nine months of focused work, Simple Code has undergone a significant transformation. We've refreshed our brand, enhanced our website, revitalized our social media presence, and introduced new promotional materials. This comprehensive project has improved how we engage with our audiences, catering to both business clients and curious explorers. Our website now combines speed and modernity, effectively showcasing our services and aligning with our updated brand identity.
We've ensured that every element of our work, from design to development and social media interactions, reflects our capabilities and the essence of our brand.
At Simple Code, our goal is to blend creativity with technology, deeply understand our clients' needs, and go beyond mere digital product development. We're committed to making a meaningful impact in the digital space, helping our clients achieve visibility and connect with their audience effectively.
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